Should I stay or should I go – this is the age old question we often ask ourselves in a number of instances and perhaps not all related to our working lives.
The answer isn’t always obvious and I always advise to proceed with caution when considering any major change.
The environments we work in are competitive and the consumers we now deal with are far more real estate savvy with much higher expectations than ever before.
As agents, we are all looking for that edge that will enable us to deliver memorable experiences to our clients that our counterparts can’t compete with.
What is your current brand giving you that will enable you to stand apart from the rest?
As you do your research on this, to answer the question of “Should I Stay or Should I Go?”, understand that it will not be just one tool that will help you stand apart.
Remember every company offers technology, training, systems, and websites. You need to take a much more holistic view of your brand.
Consider the complete package – technology, training, systems, support, culture, leadership, market share, brand recognition, marketing and brand strength – and how this impacts your performance and the level of service it enables you to deliver to your clients.
At Harcourts we are lucky to have many points of differences that other companies simply don’t have access to which creates a very “fertile” formula for success.
What we do for our people is a well-kept secret, one perhaps you may like to uncover for yourself