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Harcourts Australia Named Innovator of the Year

Harcourts Australia Named Innovator of the Year

At the recent Real Estate Business (REB) Awards in Sydney, Harcourts Group Australia was named Innovator of the Year 2017 across all real estate businesses in Australia.


Recognised in the real estate industry for game changing technology, the Group was awarded for a suite of industry leading mobile applications - eOne, eOpen and eCampaign – that was developed in-house and has been utilised across Harcourts’ 400 office network.


The suite of apps is based on iOS technology and designed around the Harcourts vision to provide its people and their clients with mobile tools to conduct business in real time, 24/7.


Recently celebrating a monumental 10 years in business, Harcourts Victoria – led by Sadhana Smiles – is one of the fastest growing groups with over 88 franchises across metro and regional areas.


Positioned as the number two Franchise Group in Victoria, Sadhana believes that it’s not just the Harcourts name that is respected, it is also the technology and training they offer that positions the brand as progressive and dynamic.


“Victoria has seen an unprecedented property boom in recent years with Melbourne among the highest growth cities in the world. As a major player in the industry, we need to be able to keep up with the pace and demands of our customers.


Increasingly, technology is an integral part to the growth of the property industry, so to be recognised as leaders in this arena truly sets us apart from our competitors”, Sadhana commented. 


Marcus Washington, Sales Consultant Harcourts Pakenham, said that the overall win strengthens the perception of Harcourts Victoria as an innovative network with visionary leadership.


“These apps allows sales agents to get information to and from our own Harcourts One database in an instant. As a result, it makes our jobs more effective and efficient than ever before – particularly if you need to send things quickly like section 32's directly to our clients.


“My favourite thing about the technology is that it means we don't need to be in the office to be working. We can literally be anywhere at anytime and still be in touch with our next prospective listing. This is giving us the power to earn more time in our day and to focus on the dollar productive activities in real estate,” concluded Marcus.